Five Websites. One Family. 166 Years.

The Chiarli 1860 Group has restructured its digital presence. More than a refresh, it is a reorganization that reflects how the group actually works: multiple identities, each with its own logic, all rooted in the same territory.

What's new:

Chiarli 1860 assumes ownership of the original domain, chiarli.it, making it the entry point for the entire group. It tells the corporate story and family history and serves as the gateway to every brand, estate, and project bearing the Chiarli name.

Cleto Chiarli is the flagship brand's dedicated home space: the estates, the wines, the hospitality at Tenuta Cialdini, and the place where the relationship between Chiarli and its community is most actively cultivated. Newsletter sign-ups, tasting bookings, direct correspondence: this is where the conversation happens.

Chiarli Modena marks a centennial built on something harder than tradition: sustained relationships with growers, certified sustainability practices, and the kind of production expertise that only accumulates over generations.

Quintopasso Metodo Classico gives the group's prestige Metodo Classico project the space and imagery it requires: a distinct identity, a distinct voice, and a home for the wines that have been quietly building a following in Modena and beyond.

Shop Cleto Chiarli & Co is for everyone who wants the wines without the wait and without the intermediary. Direct from our winery to Europe, and to the United States, where the three-tier system has long made wines like ours harder to find than they should be.

Behind the architecture: a development process that used AI tooling to build faster and more responsively, and a partnership with Divinea for wine tourism management, CRM, and communications infrastructure.

The goal throughout has been the same one that's guided this family since 1860: less noise, more wine.